Story Links are tracked links to evaluate how many people Swipe-Up in your Instagram Stories.

They can only be used by Instagram accounts with more than 10,000 followers and the Swipe-Up feature.

How to use Story Links

Open the Instagram app, then On the Story creation page, at the top, you should have a Link icon, where you can add a website. You can add the swipe-up link there.

See screenshot below, the icon is highlighted

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